Afternoon tea makes a comeback thanks to the snap
It might be perceived as a bygone quirk of old-fashioned British quaintness but afternoon tea is seeing a resurgence among the Instagram generation.
Restaurants, cafes, and hotels are enjoying a boom in bookings while hamper sales offering scones, finger sandwiches and tea from China cups are soaring.
A recent survey for online tea shop Jing Tea, found out of 2,000 25-34 year-olds 860 or 43 per cent had celebrated their birthday with afternoon tea.
Meanwhile supermarkets such as Waitrose have reported searches for afternoon tea had increased by 600 percent while sales of hampers at Marks & Spencer are up 80 per cent year on year.
Restaurants and hotels are enjoying a boom in bookings for afternoon tea - thanks to a new generation of younger fans (stock image)
The late Queen Elizabeth having afternoon tea with Paddington Bear in June 2022 during her Platinum Jubilee
Tea sommeliers believe the trend stems from new themes which photograph well on social media - including Paddington Bear and Peter Rabbit.
Sarah Taylor, product developer for hampers at M&S, told The Observer: 'Customers don't just see afternoon tea as a tradition; it's an opportunity to take a moment to ourselves.'
While Ben Warner, founder of Benugo, which runs cafes at museums and galleries added the 'colourful cakes, elegant teapots and even a celebratory glass of bubbles' are photogenic.
But the Royal Family also helped bring the British tradition back to the forefront after the late Queen appeared on television having afternoon tea with Paddington Bear in June 2022 for her Platinum Jubilee.
Mr Warner added: 'We noticed a huge spike in people seeking to book afternoon tea during, and after, the Queen's jubilee in 2022 and King Charles's coronation in 2023, and not just from overseas visitors.
'Since then, major uplifts have included Valentine's Day, Mother's Day and Easter.'
As afternoon tea pours once more into the public consciousness there is a swirling debate over whether, if at all, the ingredients need to be updated and revised.
Traditionalists cite Queen Victoria arguing for bland cakes, with the introduction of spring onion sandwiches at Claridge's leaving food historian Annie Gray 'apoplectic with rage'.
But modernists want cocktails, cold meats and even hummus included.
Related articles
Investigators return to Long Island home of Gilgo Beach serial killing suspect
MASSAPEQUA PARK, N.Y. (AP) — Investigators returned Monday to the home of a New York architect charg2024-05-21Lady Gaga's father says he was 'attacked' outside NYC church as he slams ongoing Big Apple crime
Lady Gaga's restauranteur father slammed 'chaos' taking over the Big Apple as he revealed he was att2024-05-21Arsenal, Man City both win to keep it tight at the top
Arsenal and Manchester City solidified their positions as the primary contenders for the Premier Lea2024-05-21New Big 12 out to prove bigger bank accounts don't always mean better football teams in 12
SCOTTDALE, Ariz. (AP) — Before the realigned Big 12 — sans Oklahoma and Texas —even kicks off, the e2024-05-21A warrant for Netanyahu’s arrest was requested. But no decision was made about whether to issue it
CLAIM: The International Criminal Court issued an arrest warrant for Israeli Prime Minister Benjamin2024-05-21Rosamund Pike jazzes up her semi
She's usually spotted in chic classic outfits. However, English actress Rosamund Pike, 45, chose to2024-05-21
atest comment